Daily online traffic on the Web site of China’s largest broadcaster surpassed that of the top U.S. broadcaster and online channel during the Olympics, according to WebTrends Analytics.

Driven by national pride and massive growth in Internet adoption in China, CCTV.com, the state run broadcaster attracted more than 100 million unique visitors during the 2008 Olympic Games. The site had an average of more than 6 million unique visitors per day.

NBC averaged 4.3 million unique users a day on its Olympics Web site. Yahoo also had online coverage of the games averaging 4.7 million users pr day.

“The Beijing Olympics marked the coming of age for the Internet in China,” said Alex Yoder, CEO of WebTrends, a  provider of web analytics and online marketing solutions.

“CCTV.com attracted more than 100 million online visitors for the Olympic Games by providing the right content at the right time for a large and ever-growing online audience.”

CCTV.com had an increase of more than 2.5 minutes in the average time each visitor remained on the site, reaching 11.5 minutes during the games.

The opening ceremonies on August 8 generated the most traffic on a single day with 8.5 million visits.

The busiest hour of online traffic was from 11 a.m. to noon August 18. Close to 900,000 visitors went online to watch Chinese athlete Liu Xiang race.

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