Recently, I have speaking with one of my best friends (Andrew) and hes always aiming high with goals etc and he wants to be a rich business man just like myself one day. He is currently studying Fashion Business in college and he is very interested in what I do with my time online. So we were speaking the other day and we are thinking of starting our online business sometime this year by selling off clothing.

Business Plan

Andy himself is a very creative guy. An example of his creativity and innovative thinking was that weekend just there. On the saturday night we both had an 18th birthday party to go to and he didn’t tell me what he was getting the birthday, turns out he designed and made from scratch a beautiful scarf.

At the party we were chatting about university and college and we ended up talking about the ‘imagine if we were rich’ topic with a few of our other mates. After about half an hour it was just myself and Andy that were still on the same topic and we ended up chatting about joining forces this year and setting up a little company. I thought it was a great idea. Myself and Andrew have always been very business-alike and we’ve always wanted to make money, so I believe this could be our best oppertunity. We spoke about setting up our own website - which led us to decided which role each of us would take up. We decided that I’d set up the whole website, coded and what have you and Andy would do all the manufacturing, obviously getting help from either myself or a few other friends. The more the merrier.

We’ve kept it secret for now until we have the right amount of funds to tackle this challenge. Both of us are really looking forward to working on it and we are really motivated to do so. One of the main reasons why we can’t start until a few months yet is because of our holiday. Andy is one of the guys going on holiday to Magaluf with me this year, so we are all saving at the moment rather than spending!
But once we are back, we will definitely be going through with this project.

Keeping it local.

During our conversation we were talking about target market and we’ve decided to start with aiming it towards the people who go to the following night clubs in Glasgow: The Tunnel Nightclub, Karbon, The Garage, Campus, Sin Club and Play Nightclub. Why nightclubs you might be thinking to yourself? Basically we are targeting nightclubs because we are taking music as our inspiration for this project. The website I am hoping for it to be flash based with a shopping cart of some sort integrated. We will also be getting flyers and banners made and giving them out around the city of Glasgow and also giving it too our family and friends.

What our project won’t offer.

Due to mostly my lack of knowledge in the field of e-commerce online, we won’t be offering shipping overseas at the beginning. We will be keeping the project local and when I say local I mean our neighbourhoods, friends and family. Why? Simply because we won’t have the finances to take on such large orders and Andrew probably won’t have enough time to devote to creating so much clothing!

I hate to be negative about that, but I think our project will grow naturally and develop over time. We came up with some ideas. I’ll let you in on one. We were thinking of creating simple collared t-shirts with a neat, attractive logo on either the left or right side - just like brands such as Armani, Lyle & Scott etc.

I know for a fact, if a few people get wearing them, people will ask were they got them from. This then leads to word of mouth traffic resulting in more money and a unique brand. Our colours in t-shirts will also be limited to save us money and easy manufacturing.

It all sounds like a project waiting to happen… and it will. Myself and Andrew have agreed that after our holiday, we will sit down and brainstorm some ideas. We came up with a rough estimate (around mid £xxx) which we are going to save up and completely put it all into getting the site online and get a few first orders on the go. Once we get a few sales, it’ll gradually pick up through word of mouth.

I guarantee you all a post nearer the time for developing the site.
Thats all for now.

Kindest regards,
James

This entry was posted on Tuesday, January 29th, 2008 at 12:08 am and is filed under General Updates, Personal, Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.