Economy Drives Consumers Online
Posted on March 26th, 2009 by Mike Sachoff in the Articles section
Online consumers have moved from cutting back to price-conscious spending and are using the Internet to find the best deals, according to a new survey from PriceGrabber.com.
The survey found that online consumers spend more time online and used the Internet to research their purchases. One in four online consumers said the recession led them to spend more time online.
The majority (94%) of online consumers used the Internet to compare prices, 67 percent searched for coupons, and 52 percent visited social networks. Ninety-one said they felt more confident about their product purchases after researching online, while another 37 percent purchased products on the Internet to reduce impulse buying.
Online consumers are still buying big-ticket items when they find good deals. In the past few months, 53 percent of online consumers said they have taken or planned to take advantage of aggressive sales on big-ticket items in one or more of the following categories: electronics (30%), home improvement (20%), kitchen items (12%) and furniture (12%).
Forty percent of online consumers 18 to 34 years of age purchased or planned to purchase big-ticket electronics on sale, compared with only 26 percent of consumers 55 years of age or older.
Tags: Online shopping |