Americans time spent with TV, Internet and mobile videos keeps on increasing, according to Nielsen’s latest Three Screen Report.

The report found that the average American every month watches 153 hours of TV at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home or work. The 13.4 million Americans who watch video on mobile phones watch on average about 3.5 hours of mobile video each month.

During the first quarter, the growth of online video was driven by both strong brand marketing and large media events including the Presidential inauguration, the Super Bowl and March Madness.

Teens continue to watch the most mobile video, clocking in with an average of 6.5 hours of video on their mobile phones each month.

With broadband levels increasing in the U.S., online video audiences will continue to grow as consumers begin to upgrade their computers to support increased video consumption.

Growth also depends on how broadband channels promote themselves. As sites continue to heavily market themselves, they’ll increase the levels of growth by creating demand.

Mobile video viewing has increased 52 percent in Q1 2009 from the previous year, up to 13 million Americans. The most popular categories are comedy and weather.

Tags: Nielsen, Online Video |

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