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Archive for May 23rd, 2008

AOL Sites See 12% Growth

Posted on May 23rd, 2008 by Mike Sachoff in the Articles section

AOL had its seventh consecutive month of growth in April in both unique visitors and page views, according to comScore Media Metrix.

AOL’s sites grew unique visitors 12 percent year over year to 55.4 million; page views increased 48 ” year over year to 4.3 billion in April.

The company continues to launch and redesign many of its sites. This week, AOL launched a number of vertical sites within its network, including ParentDish, The BoomBox and TheBoot, along with the new AOL Money & Finance video site.

The significant growth in reach and engagement proves that the work we’ve done rebuilding our vertical websites and introducing new sites is paying off as evidenced by our growing online audience,” said Bill Wilson, Executive Vice President, AOL Programming.

“Our focus is on delivering consumers content based on their passion points, which creates better experiences for consumers and helps advertisers target key audiences and increase revenue potential.”

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