Visits To YouTube Increase 32 Percent
Posted on April 18th, 2008 by Mike Sachoff in the Articles section
YouTube accounted for 73.18 percent of all U.S. visits out of 68 online video sites for the month of March, according to Hitwise.
MySpaceTV had the second highest percentage of visits with 9.21 percent followed by Google Video with 4.06 percent. Yahoo Video received 2.16 percent of visits and Break.com rounded out the top five with 1.82 percent.
Online video accounted for 1.09 percent of all U.S. Internet visits in March, a decrease of 7 percent compared to March 2007. YouTube was the only video site in the top five that did not see a decrease in year- over- year growth, gaining 32 percent.
MySpaceTV saw its year- over- year growth slip 48 percent and Google Video dropped 52 percent. Yahoo Video decreased by 18 percent and Break.com dipped 16 percent.
Even with the decline in visits to video sites, the amount of time spent on the Web sites increased 7 percent. Hulu.com, which came out of beta the week ending March 15 was the 22nd most visited video site for March 2008 receiving .22 percent of visits.
“As online video becomes more mainstream with Internet users, the share referred traffic from the younger audiences of social networks is declining, shifting instead toward search”, said Heather Dougherty, director of research, Hitwise.
“Integration into search engine result pages through universal and blended search is increasing both the exposure of online videos and the importance of search as a traffic driver in the online video category.”