A new JupiterResearch and PayPal study found that online shoppers value payment security and payment choice more than rewards when making purchases online.

More than half of the survey respondents consider the security of their financial information as the deciding factor when they make purchases online. An additional two thirds of shoppers feel more secure when they don’t have to provide any financial information, even on sites they trust.

“Today’s consumers demand security and convenience when they shop online, and merchants must answer with an extremely safe, fast and easy buying experience,” said Cliff Hopkins, senior director, PayPal merchant services.

“When merchants offer PayPal on their sites, they allow 141 million customers around the world to shop with peace of mind because they don’t have to share their financial information online.”

Other key findings from the study include 66 percent of shoppers favor online stores that offer multiple types of payment options. Sixty-one percent of online shoppers choose sites that offer both credit and debit card payment options and 55 percent consider payment methods they will use before they click on the checkout button.

This entry was posted on Wednesday, March 5th, 2008 at 4:17 pm and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.