AOL Launches Online Event Guide
Posted on November 3rd, 2008 by Mike Sachoff in the Articles section
AOL has launched a new hyper-local online event guide called when.com that allows users to search and browse for a variety of activities in their local area, including kids and family events, community activities, live performances, sporting events and others.
Each event listing includes detailed information, reviews, maps and directions from MapQuest, along with links to purchase tickets when applicable. Users can also bookmark events or add them to Their AOL, Google, Outlook or Yahoo Calendar.
“Whether you’re looking for events that are suitable for the whole family, something to do on a Friday night or ways to entertain out of town guests, when.com makes it easy for users to find where to go and what to do in their community or places they are traveling to,” said Chris Spanos, General Manager of AOL Local and Search Verticals.
“When.com is also a powerful way for event organizers and advertisers to reach and connect with a targeted audience by providing them the ability to quickly and easily submit their events right from the when.com homepage.”
Events on when.com are searchable by time (today, tomorrow, next seven days), type (Arts & Crafts, Community) and by geographic area. Users can browse through events by using navigation tabs along the top and left-hand side of the page, or search for events by using the search box at the top of the page.
Event organizers can list their events for free when they create a when.com account.
AOL says in the coming weeks new features will be rolled out to when.com, including a widget that can be added to any social networking page. “MyWhen” feature will allow users to save events to their own when.com calendar and receive alerts and reminders about upcoming events.




