Nielsen has launched a new reporting service that focuses on audience measurement of online and mobile called TotalWeb.

TotalWeb shows the unduplicated, unique audience for 200 major Web sites across the PC and mobile space, which will be useful as the two converge.  Nielsen says that for many Internet publishers, mobile Internet increases the total size of their audience.

“The data demonstrate that the mobile Internet can not only increase the frequency of visits to a website, but also grow the overall size of the pie,” said Jeff Herrmann, Vice President of Mobile Media, Nielsen Mobile.

“Publishers can now monetize their total cross-platform audience, and advertisers will better understand the efficiency and incremental value of mobile Web traffic.”

TotalWeb’s first report found that for many sites, mobile Internet increases the overall size of their audience by 13 percent over PC alone.

According to Nielsen, 87 million U.S. mobile users subscribe to mobile Internet services, and more than one in ten mobile subscribers (13.7 percent) actively uses mobile Internet each month.

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